Air France wins gold at the Grand Prix Stratégies du Design 2022
On 21 September 2022, at the 36th edition of the Grand Prix Stratégies du Design 2022, Air France won gold in the "product design/transport design" category, for the aesthetics and comfort of the travel cabin on board its new Airbus A220. This award recognizes the work of the Air France teams who, in collaboration with the agency SGK Brandimage, designed a luminous cabin in the Air France colours.
For more than 30 years, Stratégies has organised the Grand Prix Stratégies du Design. The aim of this event is to reward the best achievements and campaigns in the field of design each year.
The Air France Airbus A220
The Air France Airbus A220, a new-generation aircraft dedicated to it’s short and medium-haul network, has 148 seats. It features a reclining seat with an adjustable headrest, leather upholstery and an ergonomic seat cushion for enhanced comfort. The seat back features a symmetrical stitching pattern accentuated in the centre with grey embroidery thread, creating an upholstered effect for optimum comfort. The accent, the company’s brand symbol, adorns the front and rear cabin walls of the aircraft. It is also embroidered on each seat, highlighting the company’s identity throughout the cabin.
The cabin, the most spacious and brightest in its category, is decorated in the Air France signature colours – shades of blue, a strong presence of white providing light and contrast, and a hint of red symbolize the airline’s excellence and know-how. The carpet revisits the traditional ornamental herringbone pattern, symbolizing the emblematic Haussmann-inspired world of Parisian apartments. It also plays a strong identifying role in welcoming customers and giving perspective to the whole. Large panoramic windows provide natural light for the duration of the trip. From boarding to landing, 8 specially-adapted cabin mood lighting settings create bright, dynamic lighting for the welcome and disembarkation phases and softer lighting for a more relaxed, serene atmosphere during the flight.