At ‘Stratégies’ magazine’s 2019 Brand Content Awards, Air France won the Bronze Award for its "Questions in the Sky" event. This award is in addition to the Gold Award, received on 2 October, 2019 at the Grand Prix Stratégies de l'Expérience Client, in the "Omnichannel Customer Experience Strategy" category.
In order to promote both its image and its kids' offer, Air France came up with the idea of answering children's questions about air travel. And with 1.7 million young travellers every year, the questions were easy to find! Why is there a little hole in the window? Do air hostesses have a hiding place in the plane? How many times does a pilot fly around the world? Why doesn't the plane flap its wings to fly? The company came up with "Questions in the Sky", a fun experience on a dedicated website to answer all these questions and more, that generated 234,000 clicks. A launch film, events on social networks and a life-size cockpit model at Paris-Charles de Charles de Gaulle supported the campaign, produced in collaboration with BETC.
The ‘Stratégies’ Awards
The magazine ‘Stratégies’ supports all marketing, communication and media professionals with its editorial content as well as its Awards, which have provided a benchmark of the best achievements for the past 40 years. 14 ‘Stratégies’ Awards are given out throughout the year, each one highlighting a specific business or sector.
The aim of the Stratégies Brand Content Awards is to promote the best of brand content creation, brand activation, brand experience and highlight the multitude of players in this sector.
The jury is made up of creative experts, directors and marketing or communication experts (agencies, media, advertising networks etc.).